Business Development & Sales Strategy
| Location | Duration | Kenyan Cost | Non-Kenyan Cost | Upcoming Schedules |
|---|---|---|---|---|
| Nairobi, Kenya | 5 Days | KES 100,000 | USD 1,300 |
| Location | Duration | Non-Kenyan Cost | Register |
|---|---|---|---|
| Online | 5 Days | USD 550 |
| Register |
|---|
Business Development & Sales Strategy
About the Course
This course equips professionals with the knowledge and practical skills to drive business growth
through effective business development and sales strategies. Participants will explore market
analysis, lead generation, relationship building, and sales execution, developing the capability to
identify opportunities and convert them into sustainable business results.
Target Participants
- ● Business development managers and officers
- ● Sales managers and account executives
- ● Marketing professionals supporting growth initiatives
- ● Entrepreneurs and business owners
- ● Client relationship and partnership managers
- ● Professionals transitioning into business development roles
What You Will Learn
- ● Understand the principles of business development and its link to sales strategy
- ● Conduct market analysis to identify growth opportunities
- ● Develop a structured business development plan
- ● Apply lead generation and prospecting techniques
- ● Build and manage a sales pipeline effectively
- ● Apply consultative and value-based selling approaches
- ● Negotiate and close deals confidently
- ● Build long-term client relationships and partnerships
- ● Use CRM tools to manage business development activities
- ● Measure and report on business development performance
Course Duration
- ● Face-to-face workshops: 5 days
- ● Virtual Training: 7 days
- ● LMS: Self-paced learning
Course Outline
Foundations of Business Development
- ● What is business development and how it differs from sales
- ● The business development process and lifecycle
- ● Aligning business development with organizational strategy
- ● Identifying target markets and customer segments
- ● Setting business development goals and targets
Market Analysis and Opportunity Identification
- ● Conducting market and competitor analysis
- ● Identifying growth opportunities and market gaps
- ● SWOT analysis for business development planning
- ● Developing a business development plan
- ● Prioritising opportunities based on potential and fit
Lead Generation and Prospecting
- ● Lead generation strategies and channels
- ● Networking and relationship-based prospecting
- ● Digital and content-based lead generation
- ● Qualifying leads and assessing fit
- ● Managing a sales pipeline and CRM systems
Sales Strategy and Consultative Selling
- ● Principles of consultative and value-based selling
- ● Understanding customer needs and pain points
- ● Developing compelling value propositions
- ● Handling objections and overcoming resistance
- ● Sales presentation and pitching skills
Negotiation and Deal Closing
- ● Principles of effective negotiation
- ● Preparing for and conducting sales negotiations
- ● Closing techniques and overcoming final objections
- ● Managing contracts and terms of agreement
- ● Post-sale relationship management
Building Long-Term Relationships and Measuring Success
- ● Account management and client retention strategies
- ● Building strategic partnerships and alliances
- ● Cross-selling and upselling opportunities
- ● Key performance indicators for business development
- ● Reporting and forecasting business development results
Training Approach
This course will be delivered through a coaching-first approach that goes beyond traditional
instruction. Whether in our Nairobi classroom, live virtual cohorts, or through our White Label
LMS, participants engage in a safe and nonjudgmental learning environment designed for
meaningful transformation.
We focus on the individual behind the professional title, connecting with the heart before
training the mind. This approach encourages reflection, practical application, and deeper
engagement, ensuring that learning is not only understood but also internalized and applied with
confidence.
Certification
Participants will receive a certificate upon successful completion of the course, recognizing their
knowledge and practical competence.
Customized Training Solutions
This course can also be delivered as a tailor-made program, designed to address the specific
needs, priorities, and operational challenges of your organization.